PROJECT
The TD Terrace flagship in downtown Toronto ushers in a new era of banking. State-of-the-art LED displays redefine the branch, creating an immersive environment that seamlessly blends art, technology and functionality. Powered by five Realmotion™ media servers, the installation showcases a series of branded content pieces crafted by creative studio Float4.
overview
Credits
Photography courtesy of Float4
At TD Terrace, five towering LED displays, ranging from 1600 x 720 pixels up to 4320 x 2560, reimagine the banking experience. These installations elevate the space by showcasing a series of branded content pieces and custom templates, delivered by Float4, creating an inviting and customizable environment for the Canadian bank.
The space features four primary digital installations: the Archway, which extends from the wall onto the ceiling; the Exterior Portrait window display; the Portrait Presentation, which serves as both an art wall and a functional presentation tool; and the Pop-up Column. Each installation is powered by its own media server—two G2s, one G8, and one G16—enabling seamless campaign overrides.
An additional G2 server acts as the central controller, synchronizing content across all displays for a cohesive experience.
The Portrait Presentation installation stands out with its ability to integrate a video feed from a personal computer into a preset template with a 16:9 placeholder, seamlessly displayed over an animated, branded background.
Credits
Photography courtesy of Float4
